Our key observations in the Newzoo Global Esports Report

Global Overview

Newzoo reported that out of the 7.7 billion people in the world, almost 1.9 billion are aware of Esports. Of these, 215 million are Esports enthusiast — people who engage with Esports more than once in a month.

Streaming platforms

Gaming and Esports were highly impacted by the circumstances of Covid-19 in 2020 and 2021. As many people were restricted by the measures implemented to fight the pandemic, for many, the only and safe way to connect with other people and to socialise was through the online world.

Live-events are returning

Even though many would expect that gaming and Esports did not struggle thanks to its online nature, in reality the cancelled live-events have negatively affected the industry as well. It led to elimination of ticket revenues while it also limited the chance of selling merchandise.

Traditional sports streaming into Esports

Unlike Esports which still could broadcast its matches online, traditional sports had no such opportunity. As they sought for an alternative way to carry on with the matches or games, eventually the only way was through the online world. Newzoo points out that the interruption of physical sports events led to ‘traditional’ sports shifting more into Esports. For example, F1 teams held online races which gave the fans an opportunity to still watch their favourite F1 drivers. Some drivers like Lando Norris or George Russell have even broadcasted on Twitch playing other games than F1.

Rewired's thoughts

As Esports and gaming is one of the fastest growing industries it is no wonder that the figures are increasing each year. With other sectors shifting into the esports sphere and the constant announcements of new esports sponsorships with endemic and non-endemic brands, the world of esports and gaming remains fascinating and full of surprises. We can’t wait to see what the year 2022 will bring us.

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Rewired Talks

Rewired Talks

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Rewired invests in the component technologies of the AI revolution and is also one of Europe’s largest investors into the global esports mega-trend.