How fashion brands have entered into the esports and gaming sector

High fashion brands in Esports? Really?!

Brands including Nike, Adidas and Puma have been furnishing esports teams with jerseys and sportswear for their athletes since almost the beginning of the industry. But in recent years, high fashion brands have also entered into the world of esports and gaming. Here is a list of three successful collaborations that will prove you wrong.

Luis Vuitton x League of Legends 2019 Qiyana Skin
Former Fnatic athlete Martin “Rekkles” Larsson wearing the limited edition Gucci x Fnatic watch

Our Conclusion?

The fact that high fashion has entered esports and competitive gaming only affirms the growing economic, cultural and social importance of esports. Looking at the successes of the partnerships between fashion brands and Esports teams, we are excited to see what is about to come next.

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Rewired Talks

Rewired Talks

Rewired invests in the component technologies of the AI revolution and is also one of Europe’s largest investors into the global esports mega-trend.